BUSTED! The New York times recently ran a story that discredited the usage of seaweed in the "Lululemon Seaweed" line. The story was tipped off to them by an individual investor, who conducted a personal test and then passed on findings to The New York Times to further investigate. The advertised benefit of using this athletic wear according to Vancouver based company is enhanced therapeutic and performance benefit.
Um ok? Did anyone believe this crock of kaka anyways? YES. The Yonge and Davisville, Uppity-Uptown Moms did! This is what happens when you have too much money and too little brain capacity.
Citing the Textile Labelling Act, the Canada Competition bureau said it is illegal to make any false or misleading representations relating to a garment, including representations regarding fibre content.
So now Lululemon fights back!
The garments have netted seaweed, the company now claims. And I have netted gold in my dandruff. What the hell does that mean?
"We absolutely stand behind our products, our processes and refute any claims in recent press reports to the contrary," Lululemon CEO Robert Meers said in a release.
Lululemon states that the benefit of their clothing is are the relieving of stress and anti-inflammatory, as well as, antibacterial, hydrating and detoxifying advantages. The reason Lululemon gives to drop your bills on their seaweed goods, is in the fibre of the shirts (retailing for about $80 each).. Lululemon sites that these seaweed shirts "releases marine amino acids, minerals and vitamins into the skin upon contact with moisture."
Um ok. Maybe seaweed should be left for the fishes to frolic amongst.
Be SMART my little consumers. If you sweat, maybe it is better that you just SWEAT!
(0:
No comments:
Post a Comment